A case study of Stefan Sagmeister. I wanted a place to put all the research and sources of information that I have collated. I put together a PDF as there was a vast amount of information and visual material that I wanted to have at hand.
Sagmeister’s practice take a diffuse approach as per Almeida and McCarthy (2002)
Sagmeister is a perfect example of the models proposed in Almeida and McCarthy. I will include him within my essay as a case study that will context and precedent of the theories described in Almeida and McCarthy, in contention with those put forward by Michael Rock.
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