JI LEE - MAIN STAGE PRESENTATION - OFFSET2013 from OFFSET on Vimeo.
Lee talks extensively and exclusively about his self-set projects and highlights how they directly impact his professional work. Lee has been very successful in his career, but plans to make personal projects a full time job.
The Bubble Project
'Streets of New York City is filled with ugly and intrusive ads everywhere you look: walls, bus stops, telephone booths, billboards, subway trains, sides of buses, and so on and on. They are visual pollution that negatively affects the quality of lives of New Yorkers. Yet, there are no regulations from the city to control the rampant proliferation of these ads.
I wanted to do something about this problem, so I decided to print 50,000 stickers in the shape of speech-bubble. I have been placing them on top of ads on the streets. They are left blank, inviting passersby to fill them in with their expressions. I photograph and archive the results. The bubble stickers instantly transform the intrusive and dull corporate monologues into a public dialogue.
Since its launch in 2002, the Bubble Project has become a global project. Bubblers all around the world are bubbling their own towns.’
The Bubble Project, as proclaimed by its Lee, aims to counteract corporate marketing and advertisement messages in public spaces.
He posts these blank speech bubbles on top of advertisements throughout New York City allowing anyone who sees them to write in their comments and thoughts. By filling in the bubbles people engage in the project and transform “the corporate monologue into an open dialogue”. After time passes, the comments are photographed and posted on the project’s website.
The Bubble Project has quickly gained popularity and independent efforts have sprung up in other parts of the world in countries such as Italy or Argentina.
On June 1, 2006, a book written by Lee himself was released. It explains the whole idea behind the project and shows the best pictures taken in the first 4 years, showing the results of the project.
Lee talks extensively and exclusively about his self-set projects and highlights how they directly impact his professional work. Lee has been very successful in his career, but plans to make personal projects a full time job.
The Bubble Project
'Streets of New York City is filled with ugly and intrusive ads everywhere you look: walls, bus stops, telephone booths, billboards, subway trains, sides of buses, and so on and on. They are visual pollution that negatively affects the quality of lives of New Yorkers. Yet, there are no regulations from the city to control the rampant proliferation of these ads.
I wanted to do something about this problem, so I decided to print 50,000 stickers in the shape of speech-bubble. I have been placing them on top of ads on the streets. They are left blank, inviting passersby to fill them in with their expressions. I photograph and archive the results. The bubble stickers instantly transform the intrusive and dull corporate monologues into a public dialogue.
Since its launch in 2002, the Bubble Project has become a global project. Bubblers all around the world are bubbling their own towns.’
The Bubble Project, as proclaimed by its Lee, aims to counteract corporate marketing and advertisement messages in public spaces.
He posts these blank speech bubbles on top of advertisements throughout New York City allowing anyone who sees them to write in their comments and thoughts. By filling in the bubbles people engage in the project and transform “the corporate monologue into an open dialogue”. After time passes, the comments are photographed and posted on the project’s website.
The Bubble Project has quickly gained popularity and independent efforts have sprung up in other parts of the world in countries such as Italy or Argentina.
On June 1, 2006, a book written by Lee himself was released. It explains the whole idea behind the project and shows the best pictures taken in the first 4 years, showing the results of the project.
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